1
Wasted spend
Campaigns, ad groups, keywords, or audiences spending without enough qualified conversion value.
Profit-focused ad spend audit
Find wasted Google and Meta ad spend before it eats your profit.
AdWasteCheck reviews exported ad, analytics, and revenue reports to identify wasted budget, broken tracking, inflated ROAS, and budget moves your team can act on this week.
No login access required
Exports or agency PDFs accepted
Not an ad management agency
What the audit checks
The goal is not another dashboard. The goal is a short list of cuts, fixes, and experiments that improve profit.
2
Tracking gaps
Duplicate conversions, low-quality events, attribution windows, and reports that overstate performance.
3
Profit math
Spend compared with margin, CAC, payback, booking value, or revenue instead of platform ROAS alone.
4
Brand cannibalization
Brand search and retargeting campaigns that may be harvesting demand you already created elsewhere.
5
Budget moves
Clear recommendations to pause, reduce, split, fix, or scale based on the exported evidence.
6
Next experiments
Holdouts and split tests that prove whether the spend is incremental before budgets increase.
Built for first audits, not agency lock-in
Upload exports or reports. Keep your agency or internal team. Use the audit to decide what to cut, fix, or test next.
1. Send exports
Google Ads, Meta Ads, GA4, Shopify, CRM, booking, or agency reports.
2. Review the spend
We compare platform performance with actual revenue and margin signals.
3. Get the readout
You receive a short audit with findings, budget moves, and experiment ideas.
4. Act this week
Use it yourself or hand it to your team. No percentage of ad spend.
Start with exports. No account access needed.
CSV files are best. PDFs and screenshots can help with the first pass.